It can’t be business as usual …
At Kookie, we are committed to being part of the change we want to see.
As such, we made an early decision to make the magazine 100% ad-free. We want to foster fresh thinking among our young readers, not another generation of avid consumers. Another difference: Kookie never comes with plastic cover mounts, which are all too common in children’s magazines, but as we know, are quickly destined for landfill.
The magazine is printed on uncoated Forest Stewardship Council (FSC) certified paper using 100% vegetable inks, which means the paper comes from responsibly managed forests and it is 100% recyclable. Our printer’s environmental policy is set out here (we love that they have an on-site wormery).
The magazine industry is notoriously wasteful with some publishers dumping up to half of every print run (magazines are usually sold on a sale-or-return basis with those unsold, returned and pulped). As a subscription-based magazine, we know how many we need and minimise wastage by printing just enough.
We post the magazine to our subscribers in starch-based compostable mailers, a sustainable packaging that is designed to go into your green bin at home. Alternatively, if you shop for back issues, we will mail them to you in a brown paper envelope or a biodegradeable poly mailer, if you order more than one (and we love you for it).
Because we want to change the way we do business, we have chosen to bank with Triodos Bank, a world-leader in sustainable ethical banking. It’s a small way we can put out money where our mouth is.
We’re not perfect, but we are making a concerted effort to put into place practices that are more respectful of our planet so that we can leave it in better shape for our readers and our children.
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”
― Jane Goodall